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Embrace

I create content that audiences  

 

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​

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​

 

 

embrace.

In other words, I help premium/luxury brands
& top-tier media outlets
connect with their clientele.

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(that's me)

My focus

With over 10 years of experience spanning North America, Europe and Asia, I strategically guide brands, e-commerce sites and media outlets in all facets of their creative communications. My expertise lies in crafting compelling narratives across print, digital, social media and video platforms. My deep understanding of market trends, consumer preferences and cultural nuances means I excel in:

CONTENT CREATION & STRATEGY 
BRAND IDENTITY 
BRAND POSITIONING 
360° CAMPAIGNS 
CAMPAIGN MANAGEMENT  
EDITORIAL STRATEGY 
SOCIAL MEDIA CAMPAIGNS
CREATIVE INITIATIVES
COPYWRITING  
 

Select clients

MyTheresa
Elle Canada
FarFetch
Harpers Bazaar Arabia
Grazia Middle East
Best Secret Germany
Hello! Canada
Cosmopolitan
Toronto Star
Escada

Select work

E-Commerce
1
Tod’s x Mytheresa in Amalfi | Mytheresa

For this video and social media campaign, I developed the concept, content strategy and brand pitch, bringing two Dutch skateboarding champions to the Amalfi Coast to fuse Tod’s timeless Italian elegance with vibrant youthful energy.

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Partnering with 3 global influencers, I developed the concept, content strategy and brand pitch for this social and web campaign that reimagined Bottega Veneta’s iconic knot for a fresh audience.

To celebrate this exclusive capsule collection, I wrote the script while creating the concept and content strategy for the accompanying video and social campaign, combining 1960s liberation and 1980s punk to highlight female empowerment.

Miu Miu Fall Winter 2018 | Mytheresa
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I wrote the copy and developed the content strategy for ESCADA’s onsite and CRM campaign celebrating Rita Ora’s partnership with the German luxury brand.

2
BRAND IDENTITY
& POSITIONING

From launching my own boutique in Hanoi, Vietnam to repositioning a struggling e-commerce start-up in Munich, Germany, I’ve developed a strong ability to shape clear brand identities and implement strategies that drive visibility, engagement and growth.

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3
EDITORIAL
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My stories have been featured in Elle Canada, Elle Portugal, Harper's Bazaar Arabia, Grazia Middle East, Hello! Canada, Toronto Star and more.

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I’ve had the privilege of interviewing and profiling A-list celebrities including Beyoncé and Nicole Kidman, leading fashion designers and top CEOs from across the luxury industry.

Get in touch

Originally from Toronto, Canada, I currently call Paris, France home.

Contact me at juliamseidl@gmail.com
 
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